At NCR my role was senior marketing and content strategist. Aside from the kind of production content development and management you'd expect in this kind of role, I was responsible for developing a content strategy framework for 2019, which included influencer marketing and audio content.
Much of the day-to-day was working with program and campaign managers to establish their goals, how content can support those and the way we can measure success, while guiding subject matter experts in the creation of original thought leadership pieces.
Industries: B2B, retail, restaurants, banking
Here's what my resume says:
NCR Corporation – Senior Marketing and Content Strategist | June 2018 to December 2018
● Creating content strategies to drive B2B lead generation and conversions for campaigns and programs among global audiences in the banking, hospitality and retail industries
● Carried out feasibility study for influencer and audio content strategies
● Interpreting product positioning documents and goals into creative briefs and content strategies, including individual content assets, mapping content ecosystems and defining success metrics
● Creating and mapping processes to increase quality and speed of content production
● Managing freelance producers, including creating at-a-glance voice and messaging guide
● Developing campaign messaging for brand and product marketing
● Redefined customer reference process to increase quality of case studies and testimonials
● Created video scripts, infographics, blogs, white papers, ebooks, datasheets, brochures, print ads, emails, case studies
