Mostly that means I planned SEO content, developed the right content for each of our audiences, dug deep into Google Analytics to see what worked and what didn't.
I try to always place the customer at the center of their own journey, and make every piece of content something that's about them not an attempt to sell to them. That said, sales funnels being what they are, some content pieces have more salesly positioning than others.
List
Partners, Inc. – Content Strategist | July 2016 to present
Responsible for brand
storytelling strategy using content, social media and SEO strategy to grow
traffic, engage site visitors and contribute to B2B lead generation/demand
generation for seven brands.
•
Increased traffic to Winmo.com by 80% in 12 months.
•
Creation of content calendars for all web
properties and social media accounts.
•
Collaborated with
designers and developers for new site builds
and roll-outs, highlighting user
experience pain points.
•
Wrote conversion rate optimized copy for landing pages.
•
Nurture relationships with publishers, distributors and influencers.
•
Developed data-driven buyer personas.
•
Carried out SEO audits and keyword analysis of
websites.
•
Daily analysis
and monthly reporting of Google Analytics
and social insights to optimize content performance.
•
Development of written and video content from ideation
to distribution.
