Resume (Feb 2017)


Talented content and social media strategist.

Highlights
·         Organically increased social audiences by 299% (Instagram), 46% (Facebook) and 33% (Twitter) for Taste of Atlanta.
·         Organically built 8,500 strong social media audience on Facebook, Twitter and Instagram for Atlanta Eats.
·         Increased website traffic by 300% in 6 months for Georgia Power.
·         Increased unique visitors by 20% to TasteofAtlanta.com.
·         Increased conversions by 18-40% on a variety of B2C landing pages by writing high-converting headlines and CTAs.
·         Certifications: Google Analytics Individual Qualification; Google AdWords (Fundamentals & Search Ads)
HubSpot Inbound Marketing; HubSpot Email Marketing;
                   
Work History
List Partners, Inc. – Content Strategist | July 2016 to present
                Responsible for brand storytelling strategy using content, social media and SEO strategy to grow traffic, engage site visitors and contribute to B2B lead generation/demand generation for seven brands.
   Increased organic traffic to Winmo.com by 60% in first 6 months.
   Creation of content calendars for all web properties and social media accounts.
   Collaborated with designers and developers for new site builds and roll-outs, highlighting user experience pain points.
   Wrote conversion rate optimized copy for landing pages.
   Nurture relationships with publishers, distributors and influencers.
   Developed data-driven buyer personas.
   Carried out SEO audits and keyword analysis of websites.
   Daily analysis and monthly reporting of Google Analytics and social insights to optimize content performance.
   Development of written and video content from ideation to distribution.

Georgia Power Company – Communications Specialist (Consultant) | March 2016 to April 2016 | Sept. 2014 to Sept. 2015
                Managed communications between the diversity and inclusion team and other business units, including eight employee resource groups.
   Increased traffic by 300% in 6 months for the Diversity and Inclusion website.
   Produced 2014 Diversity and Inclusion Annual Report for GPC, including content and design concepts.
   Developed and executed editorial calendar to tie content to cultural events and corporate goals.

Cardinal Web Solutions – Content Marketing Manager | September 2015 to February 2016
                Directed the content marketing team to scope, develop and produce content, including ebooks, blogs, landing pages and short-form social media copy, for clients including Cox Media Group and Papa John’s Pizza.
   Led demand generation efforts and content lifecycle strategy for 30+ branded websites.
   Managed development of campaigns and editorial calendars for targeted content.
   Measured effectiveness of content using analytics tools and provided direction for optimizing.
   Re-wrote multiple landing pages to optimize copy for conversions.
   Collaborated with design and development teams to ensure positive user experience.
   Ensured content met client brand voice guidelines.
   Drove implementation of native advertising for clients.
   Reduced cost per conversion by tightening copy for multiple clients.
   Increased conversions by 18-40% on B2C landing pages and blogs by writing high-converting headlines and CTAs.
   Developed and delivered training on content marketing tactics, influencer marketing and best practices.
   Managed team of content marketers, conducted regular reviews with team members, guided them in creation of career development plans.
   Tasked with Cardinal’s business development projects to acquire new customers including SEO/SEM tactics, organic and paid social media, content marketing and conducting market research.
Perfectly Cooked Media – Founder/Director of Content | July 2011 to October 2014
                Discovery of clients’ digital marketing needs, development of strategies to meet goals, and implementation of tactics to ensure successful outcomes.
   Managed online brands of Perfectly Cooked clients to grow social communities, develop compelling brand stories and ongoing messaging.
   Built productive relationships with PR professionals, industry constituents, professional writers, editors and bloggers.
   Managed vendor relationships and contracts.
   Managed trade show and event booths for clients.
   Clients included: Emily G’s Jam of Love, The Original Cakerie, McCormick’s for Chefs, Butterball Food Service, Harvestland Chicken, Miss Mints/Party Sweets, Draper Valley Farms, Venture Atlanta, Paste Magazine, World of Coca-Cola and:

Taste of Atlanta – Digital Content and Social Media Consultant | April 2014 to October 2014
   Increased followers on Facebook (+46%), Twitter (+33%) and Instagram (+299%).
   Increased unique visitors to TasteOfAtlanta.com by 20%, and entrances on the tickets page by more than 30%
   Managed team of event-day social media staff to stay engaged with chefs, restaurants and festival visitors.

Atlanta Eats – Digital Content and Social Media Consultant | September 2012 to August 2013
   Organically grew social communities on Facebook, Twitter, and Instagram, from creation of each account to 8,500 fans and followers across all platforms, in 10 months.
   Responsible for creating digital brand voice for TV show on CBS-Atlanta (WGCL) and PeachtreeTV (WPCH).
   Worked with design and development teams to ensure site design delivered high quality customer experience.
   Developed social media strategy to drive increasing viewership numbers.
   Responsible for social listening and responded to a highly engaged audience.
   Increased open rates and CTR using A/B testing and direct response copywriting principles.
   Gained valuable on-set experience at shoots to deliver “behind the scenes” content to social platforms.

Company.com – Content, Social Media and SEO Consultant | November 2012 to August 2013
                                Content and Digital Community Manager | November 2009 – July 2011               
   Managed team to generate original content to the website.
   Developed or wrote over 100 business articles, press releases, user guides, interviews and video tutorials.
   Created conversion optimized landing pages.
   Worked with design and development teams to improve UX/CX.
   Devised editorial calendar for channel partner newsletter and co-branded website.
   Lead consultant on SEO, Google Authorship and social media community building programs.

Software/Platforms
                    Adobe: PhotoShop, InDesign, Illustrator, Acrobat, Premiere Pro, CreativeSuite
                    Microsoft Office (PowerPoint, Word, Excel), SharePoint, HyperOffice
                    Constant Contact, Facebook Insights, various 3rd Party social analytics tools.
                    Salesforce, Trello, ZoHo, MSProject, Sharethrough, Stackadapt, OutBrain, GatherContent, WriterAccess, Sony Vegas, HTML,  WordPress, Joomla, Drupal and other CMS.

Volunteer Work
MobileX Festival Atlanta (2016)
Delta Sigma Theta Sorority, Inc. (2015, 2016)
Southern Jewish Outreach Network for Gender and Sexual Diversity (SOJOURN GSD) (2014, 2015)
The Giving Kitchen Initiative / Team Hidi (2014, 2015)

   
Education

Nene College, Northampton, England. Communication (BS, incomplete)

Contact me:  Twitter            LinkedIn            Slideshare            thatduncan@gmail.com