Resume (December 2018)

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Passionate about the intersection of marketing, behavioral economics and data analysis

Results and Highlights
        Achieved 47% open rate and 5% CTR for email direct response at TEGNA.
        Increased website sessions by 80% in 12 months at Winmo.
        Created social media campaigns that increased landing page entrances by 30% for Taste of Atlanta.

Work History
NCR Corporation – Senior Marketing and Content Strategist | June 2018 to December 2018
        Creating content strategies to drive B2B lead generation and conversions for campaigns and programs among global audiences in the banking, hospitality and retail industries
        Carried out feasibility study for influencer and audio content strategies
        Interpreting product positioning documents and goals into creative briefs and content strategies, including individual content assets, mapping content ecosystems and defining success metrics
        Creating and mapping processes to increase quality and speed of content production
        Managing freelance producers, including creating at-a-glance voice and messaging guide
        Developing campaign messaging for brand and product marketing
        Redefined customer reference process to increase quality of case studies and testimonials
        Created video scripts, infographics, blogs, white papers, ebooks, datasheets, brochures, print ads, emails, case studies

TEGNA, Inc. – Digital Marketing Strategist | November 2017 to April 2018
                Providing sales support and marketing intelligence for the inside sales team, operating in nine broadcast media markets and nationwide for digital campaigns. TEGNA is the parent company of Atlanta TV stations, WXIA (NBC) and WATL (MyATL)
        Achieved 47% open rate and 5% CTR for email direct response marketing
        Guided sales team in building campaigns and solution packages
        Provided market intelligence and product support to inside sales team
        Developed and delivered training for inside sales team including PPC, SEO, Facebook ads and email marketing

List Partners, Inc. – Content Strategist | July 2016 to September 2017
                Responsible for brand storytelling using content, social media and SEO strategy to grow traffic, engage site visitors and contribute to account-based marketing and B2B lead generation/demand generation for four brands (Winmo, WinmoUK, The List Inc, Catapult New Business)
        Increased website sessions on by 80% in first 12 months
        Created content calendars for all web properties and social media accounts
        Collaborated with designers and developers for site builds and roll-outs, focusing on usability and user experience (UX)
        Wrote conversion rate optimized copy for landing pages, achieving 38% conversion rate
        Managed relationships with publishers, distributors and influencers for public relations and SEO needs
        Developed data-driven buyer personas and buyer journey map for content marketing and inbound campaigns
        Carried out SEO audits and keyword analysis of websites, optimized as needed
        Development of written and video content from ideation to distribution and promotion

Georgia Power Company – Communications Specialist (Consultant) | March 2016 to April 2016 | Sept. 2014 to Sept. 2015
                Managed communications between the diversity and inclusion team and other business units, including eight employee resource groups.
        Increased traffic by 300% in 6 months for the Diversity and Inclusion website
        Produced 2014 Diversity and Inclusion Annual Report for GPC, including content and design concepts

Cardinal Web Solutions – Content Marketing Manager | September 2015 to February 2016
                Directed the content marketing team to scope, develop and produce content, including ebooks, blogs, landing pages and short-form social media copy, for clients including Cox Media Group and Papa John’s Pizza.
        Led content lifecycle strategy for 30+ branded websites using Kanban best practices
        Drove implementation of native advertising for clients
        Developed and delivered training on content marketing tactics, influencer marketing and best practices
        Managed team of content marketers, conducted regular reviews and 1-on-1s with team members, guided them in development of career pathing

Perfectly Cooked Media – Founder/Director of Content | July 2011 to October 2014
                Discovery of clients’ digital marketing needs, development of strategies to meet goals, and implementation of tactics to ensure successful outcomes.
        Managed online brands of Perfectly Cooked clients to grow social communities, develop compelling brand stories and ongoing messaging
        Built productive relationships with PR professionals, industry constituents, professional writers, editors and bloggers.
        Managed trade show and event booths for clients
        Clients included: Emily G’s Jam of Love, The Original Cakerie, McCormick’s for Chefs, Butterball Food Service, Harvestland Chicken, Miss Mints/Party Sweets, Draper Valley Farms, Venture Atlanta, Paste Magazine, World of Coca-Cola and:

Taste of Atlanta – Digital Content and Social Media Consultant | April 2014 to October 2014
        Increased followers on Facebook (+46%) and Twitter (+33%)
        Increased visitors to by 20%, and entrances on the tickets page by more than 30%
        Managed team of event-day social media staff to stay engaged with chefs, restaurants and festival visitors

Atlanta Eats – Digital Content and Social Media Consultant | September 2012 to August 2013
        Organically grew social communities on Facebook, Twitter, and Instagram, from creation of each account to 8,500 fans and followers across all platforms, in 10 months
        Responsible for creating digital brand voice for TV show on CBS-Atlanta (WGCL) and PeachtreeTV (WPCH)
        Worked with design and development teams to ensure site design delivered high quality customer experience
        Developed social media strategy to drive increasing viewership numbers
        Increased open rates and CTR using A/B testing and direct response copywriting principles – Content, Social Media and SEO Consultant | November 2012 to August 2013
                                Content and Digital Community Manager | November 2009 – July 2011               
        Managed team to generate original content to the website
        Developed or wrote over 100 business articles, press releases, user guides, interviews and video tutorials
        Created conversion optimized landing pages
        Worked with design and development teams to improve UX/CX
        Lead consultant on SEO, Google Authorship and social media community building programs

        Google Analytics Individual Qualification
        Google AdWords (Digital Sales, Fundamentals, Mobile Ads & Search Ads)
        HubSpot Inbound Marketing; HubSpot Email Marketing

Specialist Software/Platforms
                    PhotoShop, InDesign, Premiere Pro, SharePoint, Constant Contact, HubSpot, Facebook Insights, Salesforce, ZoHo, GatherContent, WriterAccess, Outreach,io, Slack, WordPress and other CMS

Portfolio Highlights
        How to Persuade Landing Page Visitors to Convert - Conversion Sciences
        What if your website sold apple pie? - LinkedIn

Volunteer Work
            MobileX Festival Atlanta; Delta Sigma Theta Sorority, Inc.; Southern Jewish Outreach Network for Gender and Sexual
                Diversity (SOJOURN GSD); The Giving Kitchen Initiative / Team Hidi (2014, 2015)
                    Nene College, Northampton, England. Communication (BS, incomplete)