SENIOR UX CONTENT STRATEGIST
UX Content Strategy | Content Systems
| Information Architecture | Content Operations
Senior content strategist focused on
designing and scaling content systems for complex digital experiences.
Experienced in UX copywriting, content analysis and governance, information
architecture, and enterprise content operations across Fortune 500, public
sector, and global organizations.
SELECTED IMPACT
- Improved
content engagement by 15% (Comcast)
- Increased
organic traffic by 80% in 12 months (List Partners / Winmo)
- Built
enterprise content systems for a $7B technology organization (NCR)
- Supported
large-scale modernization across 64 agencies and 40+ websites (Publicis
Sapient / CoPA)
- Applied
AI and automation to reduce content analysis effort by ~20% (Publicis
Sapient / Travelers Canada)
EXPERIENCE
Senior UX Content Strategy Consultant
Publicis Sapient | Feb 2021 – Jul 2026
Worked on enterprise digital business
transformation, UX content strategy and content systems for clients in finance,
healthcare, government, insurance, and travel. Focused on content analysis and
development, governance, accessibility, information architecture and
hierarchies, taxonomy design, and large-scale website modernization with Adobe
Experience Manager.
- Designed
content models, taxonomies, and information architecture for large
enterprise websites and multi-site ecosystems
- Led
content audits and UX content analysis to identify duplication, gaps, and
navigation issues
- Supported
modernization of 64-agency government web ecosystem, including stakeholder
interviews across 45 agencies
- Created
content governance frameworks and editorial standards for scalable
publishing
- Used
analytics tools (Google Analytics, Search Console, Screaming Frog) to
prioritize content improvements and consolidation
- Built
automation workflows using AI and Python to structure and analyze large
content sets (1,100+ pages)
- Defined
AEM content structure and authoring requirements to improve consistency
and scalability
- Ran
workshops and stakeholder sessions to align teams on content structure and
UX direction
- Aspire
Hackathon Top 10 Semi-Finalist, 2026 – Led team to create AI-powered MVP
app for city tourism, in companywide global hackathon versus more than 120
teams
- Member
of group exploring and making recommendations around AI use and AI ethics
for Experience Design
SEO Content Strategist
Billtrust | Jan 2021 – Feb 2021
Focused on SEO content strategy and
site optimization.
- Audited
website content to identify gaps, outdated pages, and SEO opportunities
- Built
keyword strategy aligned with search intent and content structure
- Created
content roadmap for new and updated pages
- Documented
SEO best practices for internal content teams
Internal Communications Content Strategist
Comcast | Feb 2019 – Aug 2020
Managed internal communications and
content operations supporting ~2,000 employees across six sales organizations.
Focused on UX writing, content publishing, and structured communication
systems.
- Improved
engagement by 15% through clearer content structure and audience-focused
messaging
- Managed
intranet content and twice-weekly internal newsletters
- Wrote
UX content and internal communications across sales, operations, and
leadership teams
- Built
daily performance dashboards translating sales data into internal updates
- Coordinated
content across 20+ stakeholders in Sales, Legal, Tech, Pricing, and
Product
- Created
structured content taxonomies for internal content organization
- Supported
crisis communications during COVID operational changes
SELECT PREVIOUS WORK
Senior Content Strategist
NCR Corporation | May 2018 – Dec 2018
Worked on campaign messaging and
content strategy for enterprise marketing programs across banking, payments,
hospitality, cybersecurity, and retail. Managed freelance copywriter
relationships. Developed infographics, site content, and case studies for sales
teams.
Digital Marketing Strategist
TEGNA Inc. | Nov 2017 – Apr 2018
Worked on digital marketing strategy
across nine broadcast markets. Trained sales team on SEO, PPC, social media,
and email marketing.
Content Strategist
List Partners Inc. | Jul 2016 – Sep 2017
Developed content editorial
calendars, buyer personas, user journeys, web copy, thought leadership for
content marketing campaigns.
Content Marketing Manager
Cardinal Digital Marketing | Sep 2015 – Feb 2016
Oversaw and mentored a small team of content creators
producing marketing content for 30 clients.
CERTIFICATIONS
- Nielsen
Norman Group – UX & AI Experience Design
- Publicis
Sapient SPEED Academy
- StoryBrand
Framework (Donald Miller)
- Storynomics
(Robert McKee)
TOOLS
Google Analytics, GA4, SEMrush,
Screaming Frog, Adobe Experience Manager, WordPress, Hubspot, Marketo,
Salesforce, Google Ads, Meta Ads, Figma, Adobe Creative Suite, ChatGPT, Claude,
Gemini, Copilot
EDUCATION
Nene College, Northampton, England
