Contact me:
Download PDF Version
Passionate
about the intersection of marketing, behavioral economics and data analysis
Results and Highlights
●
Achieved 47% open rate and 5%
CTR for email direct response at TEGNA.
●
Increased website sessions by 80% in 12 months at Winmo.
●
Created social media campaigns that increased landing page entrances by 30% for Taste of Atlanta.
Work History
NCR Corporation
– Senior Marketing and Content Strategist |
June 2018 to December 2018
●
Creating content strategies to drive B2B lead generation and conversions for
campaigns and programs among global audiences in the banking, hospitality and
retail industries
●
Carried out
feasibility study for influencer and
audio content strategies
●
Interpreting product positioning documents and goals
into creative briefs and content strategies, including individual content
assets, mapping content ecosystems and defining success metrics
●
Creating and
mapping processes to increase quality
and speed of content production
●
Managing freelance producers, including creating at-a-glance voice and messaging
guide
●
Developing campaign messaging for brand and product marketing
●
Redefined customer reference process to increase quality of case studies and testimonials
●
Created video
scripts, infographics, blogs, white papers, ebooks, datasheets, brochures,
print ads, emails, case studies
TEGNA, Inc.
– Digital Marketing Strategist | November
2017 to April 2018
Providing sales support and marketing intelligence for
the inside sales team, operating in nine broadcast media markets and nationwide
for digital campaigns. TEGNA is the parent company of Atlanta TV stations, WXIA
(NBC) and WATL (MyATL)
●
Achieved 47% open rate and 5% CTR for email direct
response marketing
●
Guided sales team
in building campaigns and solution packages
●
Provided market
intelligence and product support to inside sales team
●
Developed and delivered training for inside sales team including PPC, SEO, Facebook ads and email
marketing
List Partners, Inc. – Content Strategist | July 2016
to September 2017
Responsible for brand storytelling using content,
social media and SEO strategy to grow traffic, engage site visitors and
contribute to account-based marketing and B2B lead generation/demand generation
for four brands (Winmo, WinmoUK, The List Inc, Catapult New Business)
●
Increased website sessions on Winmo.com by 80% in first 12 months
●
Created content calendars for all web
properties and social media accounts
●
Collaborated with
designers and developers for site builds
and roll-outs, focusing on usability
and user experience (UX)
●
Wrote conversion rate optimized copy for landing pages, achieving 38% conversion
rate
●
Managed relationships with publishers, distributors and influencers for public relations and SEO needs
●
Developed data-driven buyer personas and buyer journey map for content marketing and inbound campaigns
●
Carried out SEO audits and keyword analysis of
websites, optimized as needed
●
Development of written and video content from ideation
to distribution and promotion
Georgia Power Company – Communications Specialist (Consultant) | March 2016 to April 2016 | Sept. 2014 to Sept. 2015
Managed communications between the diversity and
inclusion team and other business units, including eight employee resource
groups.
●
Increased traffic by 300% in 6 months for the Diversity and Inclusion website
●
Produced 2014 Diversity and Inclusion Annual Report for GPC, including content and design concepts
Cardinal Web Solutions – Content Marketing Manager | September 2015 to February 2016
Directed the content marketing team to scope, develop
and produce content, including ebooks, blogs, landing pages and short-form
social media copy, for clients including Cox Media Group and Papa John’s Pizza.
●
Drove
implementation of native advertising
for clients
●
Developed and delivered training on content marketing tactics, influencer marketing and best
practices
●
Managed team
of content marketers, conducted regular reviews and 1-on-1s with team members,
guided them in development of career pathing
Perfectly Cooked Media – Founder/Director of Content | July 2011 to October 2014
Discovery of clients’ digital marketing needs,
development of strategies to meet goals, and implementation of tactics to
ensure successful outcomes.
●
Managed online brands of Perfectly Cooked clients to grow social communities,
develop compelling brand stories and
ongoing messaging
●
Built productive relationships with PR
professionals, industry constituents, professional writers, editors and
bloggers.
●
Managed trade show and event booths for clients
●
Clients included:
Emily G’s Jam of Love, The Original Cakerie, McCormick’s for Chefs, Butterball
Food Service, Harvestland Chicken, Miss Mints/Party Sweets, Draper Valley
Farms, Venture Atlanta, Paste Magazine, World of Coca-Cola and:
Taste of
Atlanta – Digital Content and Social
Media Consultant | April 2014 to October
2014
●
Increased followers on Facebook (+46%) and Twitter
(+33%)
●
Increased visitors to TasteOfAtlanta.com by 20%, and entrances on the tickets page by more than 30%
●
Managed team
of event-day social media staff to stay engaged with chefs, restaurants and
festival visitors
Atlanta Eats – Digital Content and Social Media Consultant | September 2012 to August 2013
●
Organically grew social communities on Facebook,
Twitter, and Instagram, from creation
of each account to 8,500 fans and followers across all platforms, in 10 months
●
Responsible for creating digital brand voice for TV
show on CBS-Atlanta (WGCL) and PeachtreeTV (WPCH)
●
Worked with design and development teams to ensure
site design delivered high quality customer
experience
●
Developed social media strategy to drive
increasing viewership numbers
●
Increased open rates and CTR using A/B testing and direct response copywriting
principles
Company.com – Content, Social Media and SEO Consultant | November 2012 to August 2013
Content and Digital Community Manager | November 2009 – July 2011
●
Managed team
to generate original content to the website
●
Developed or wrote over 100 business articles, press releases, user guides, interviews and video
tutorials
●
Created conversion optimized landing pages
●
Worked with design and development teams to
improve UX/CX
●
Lead consultant
on SEO, Google Authorship and social
media community building programs
Certifications
●
Google
Analytics Individual Qualification
●
Google
AdWords (Digital Sales, Fundamentals, Mobile Ads & Search Ads)
●
HubSpot
Inbound Marketing; HubSpot Email Marketing
Specialist Software/Platforms
PhotoShop,
InDesign, Premiere Pro, SharePoint, Constant Contact, HubSpot, Facebook
Insights, Salesforce, ZoHo, GatherContent, WriterAccess, Outreach,io, Slack,
WordPress and other CMS
Portfolio Highlights
Volunteer Work
MobileX
Festival Atlanta; Delta Sigma Theta Sorority, Inc.; Southern Jewish Outreach
Network for Gender and Sexual
Diversity (SOJOURN GSD); The
Giving Kitchen Initiative / Team Hidi (2014, 2015)
Education
Nene College, Northampton, England. Communication (BS, incomplete)
